The San Fernando Valley in Los Angeles County gets a bad rap thanks to 80s pop culture, so I started VLY GRL to smash the "bimbo Valley Girl" stereotype. As a proud SFV native, I can tell you first-hand that women from the Valley are down-to-earth, scrappy, and fierce! VLY GRL is a love letter to the gritty and diverse San Fernando Valley, and strives to provide Valley Girls with rad accessories and apparel to represent their hood on their own terms.
Our stories are unique, multidimensional, and far more profound than 80s pop culture has portrayed. Sharing our diverse personal experiences through creative self-expression brings us together and lets the world know that we’re more than just an outdated cliché.
Alisa Damaso, Designer & Illustrator
Creator of VLY GRL
Photo by Erick Damaso