WTF is VLY GRL?
VLY GRL is a love letter to the San Fernando Valley and California life.
The Valley gets a bad rap thanks to 80's pop culture, but we're here to smash the "bimbo valley girl" stereotype. Valley Girls come from all kinds of backgrounds, and we are scrappy, hell-bent badasses. Let's rep our hood on our own terms.
VLY GRL was founded by illustrator and graphic designer Alisa Damaso, who was born and raised in Reseda, CA and is currently based in the San Francisco Bay Area.